I'm a great believer in doing what you want to do at any age - and "to hell" with what other people think! I'm 75 and since the age of 63 have run my own business . The only change I have made is cutting my hours down from 5 days a week to 2. I'm often asked, when am I going to retire. My stock answer is what makes you think I want to retire?
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Everyone in our campaign is over 50 and passionate about challenging ageism.

'Too old' for gigs or concerts? The limits imposed on us by ageism
One in four people (24%) think it is embarrassing when people in their 50s and 60s go to concerts by the 21st Century’s biggest music stars such as Taylor Swift or Dua Lipa, our new survey reveals.